How International Brands Can Sell in India Using Multichannel eCommerce –

Dibyendu Ganguly
May 30
3 min read

Are you planning to sell your products in India? Do you need help?

India is one of the fastest-growing eCommerce markets in the world, with over 850 million internet users, an expanding middle class, and a rapidly digitizing retail sector. For international brands, India offers not just a promising new market — but a gateway to long-term growth.

However, entering the Indian eCommerce ecosystem can be complex. From import regulations to setting up local operations and managing multiple sales channels — the challenges can be overwhelming. That’s where EximScouts comes in.

Opportunities for Global Brands in India’s eCommerce Market

India’s digital economy is booming:

The Indian eCommerce market is expected to surpass $200 billion by 2027.
Platforms like Amazon India, Flipkart, Myntra, Nykaa, Ajio, and Tata CLiQ dominate online retail.
Rapid adoption of digital payments and logistics infrastructure is fueling D2C (Direct-to-Consumer) growth.

Global brands can sell in India through:

Marketplaces like Amazon.in, Flipkart, Myntra, Ajio, etc.
Niche verticals such as Nykaa (beauty), FirstCry (baby care), and Pepperfry (home decor).
Own D2C webstores using platforms like Shopify or Wix — supported by localized marketing and fulfillment.

But while the opportunity is clear, execution is tricky.

Key Challenges International Brands Face in India

Need for Local Entity
- Most Indian marketplaces require a locally registered entity or GST number to onboard sellers.
- Setting up a company in India can be time-consuming and expensive.
Import Regulations & Compliance
- Products must meet BIS/ISI certifications, labeling norms, and customs clearance protocols.
- Without the right partner, shipments can face delays or even rejection.
Logistics, Warehousing & Last-Mile Delivery
- India is geographically vast. Managing local storage, fast shipping, and returns is critical to success.
Payments & Currency
- Managing INR payments, banking, and currency conversion requires local financial infrastructure.
Marketing & Marketplace Operations
- From listing and cataloging to ad campaigns and customer service — each platform has its own requirements and algorithms.

How EximScouts Solves These Challenges

At EximScouts, we offer a turnkey solution for international brands to enter and grow in India — without the hassle of setting up a local business.

✅ We Act as Your Importer of Record (IOR)

We handle customs clearance, compliance, product certifications, and import documentation — so you can ship to India worry-free.

✅ We Become Your Merchant of Record (MOR)

We enable you to sell on Indian marketplaces without incorporating locally. We act as your local selling partner and brand representative.

✅ Multichannel eCommerce Management

We list, optimize, and manage your presence across:

Marketplaces: Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, etc.
D2C Stores: We help build and manage your Shopify/Wix stores for India.
Marketing: From performance ads to SEO, social media, and influencer collaborations — we localize your strategy for Indian audiences.

✅ Warehousing & Fulfillment

Use our warehousing network in India to hold inventory closer to customers. We manage last-mile delivery and even handle returns on your behalf.

✅ Market Testing & Hero Product Strategy

Not sure what will work? Start with low inventory. We’ll help identify high-potential SKUs (Hero Products), test the market, and scale intelligently.

India Entry – Simplified

Whether you’re a wellness brand from the US, an apparel label from the UK, or a skincare startup from Korea — EximScouts is your growth ally in India.

We provide:

A cost-efficient market entry without the need for a local entity.
Complete control and visibility over your Indian business.
A localized team that understands Indian platforms, consumers, and supply chains.

Let’s Grow Together

If you're ready to unlock India’s eCommerce potential, start small, test the market, and scale without the headaches — we’re here to help.

📩 Write to us at info@eximscouts.com

🌐 Learn more at www.eximscouts.com